ONE RIDE has been supported during development by Wrangler, Resistol, Evenin’ Star Boots, the Davis Family Winery, Mr. Charlie Daniels, Queens Theater in the Park and the LeDoux family. As ONE RIDE launches its national tour, we continue to look forward to working with existing and new partners.
The Justin Cowboy Crisis Fund (JCCF) is a charitable organization dedicated to providing financial support to professional rodeo participants and their families when faced with financial hardship. In partnership with the Professional Rodeo Cowboys Association (PRCA) and the Women’s Professional Rodeo Association (WPRA), the JCCF provides assistance to a wide range of individuals from contestants to clowns to announcers as well as participants from other organizations such as Professional Bull Riders (PBR) contestants.
The Justin Cowboy Crisis Fund is unique in that over 100% of all contributions are disbursed to eligible applicants and their families. The Justin Boot Company and the PRCA underwrite all administrative costs associated with managing the JCCF, which allows all contributions to be used to help families in need. The producers of ONE RIDE plan to donate a percentage of profits from the National Tour of ONE RIDE to the JCCF. We would like to give back to this amazing community that has been such an inspiration to this production.